Taco Bell

QSR
The urban cantina concept creates a dynamic dining experience that pulses with the vibrant energy of the city.
Background.

Taco Bell was founded by Glen Bell in 1962 in Downey, California. Bell started with a hot dog stand in 1951 and eventually opened his first Taco Bell restaurant after experimenting with various Mexican-inspired recipes. Taco Bell has expanded beyond the United States and operates restaurants in several countries worldwide, including Canada, Australia, India, Japan, the United Kingdom and Spain. Taco Bell is known for its innovative menu items, including the introduction of the Crunchwrap Supreme, Doritos Locos Tacos, and the Naked Chicken Chalupa, among others. These items have contributed to the brand's popularity and appeal to younger demographics.The brand's international presence continues to grow, with plans for further expansion into new markets. Taco Bell has cultivated a distinct brand image characterized by its bold flavors, affordable prices, and innovative marketing campaigns.

7,000+

units

30+

countries

This location aims to draw customers away from the drive-thru and into the restaurant itself as they provide a stylish environment filled with visual attraction.
Ana Moreno
COO at Livit Design
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