Mooyah

QSR

Creating a 360º holistic guest experience for higher brand loyalty.

Background.

MOOYAH is an award-winning, fast-casual “Better Burger” concept born in Texas in 2007. With more than 100 locations, Mooyah is on a mission to deliver the best burger, fry, and shake experience, create a great place for families to hang out together, and give back to the communities they serve all across the US—all while having FUN! They were ranked on the Fast Casual’s Top 100 Movers & Shakers list for more than 10 consecutive years.

50+

remodels & openings

100+

total stores

5.6%

sales YoY

“

This new design and layout take MOOYAH to the next level in terms of providing a differentiated experience that reduces friction for our guests and team members. This new approach will also align with our overall strategy to be accessible to our guests in the manner in which they want to enjoy their dining.

Tony Darden

President of Mooyah

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