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Our expertise.

Both in Retail and Food & Beverage, we bring our clients’ ideas to life,

or help them create a tailor-made concept with a fresh new perspective.

We specialize and excel in the renewal, regeneration and reinventation of brands,

positioning them to deliver a guest experience worth repeating.

Case Studies.Case Studies

Here’s a selection of some Food and Beverage clients.

 

Here’s a selection of some Retail clients.

 
 
 

How do we help?

Case studies.

The proof in the pudding….We’ve been at this for a long time, and

have cut the ribbon on thousands of locations in more than

40 countries where customers are currently

enjoying a carefully constructed experience.

case-pad1889The Ultimate
Guest Experience.
 
 
case-padUmami BurguerThe re-birth
of a cult brand.
 
 
case-padVapianoWhere people meet to
share their love of life.
 
 
case-padRed LobsterEvolving a pioneering
brand.
 
 
case-padApplebee’s internationalHow to redefine
an iconic brand.
 
 
case-padIhopAn example of a complete 360º
brand reinvention.
 
 
case-padGreat American SteakhouseA global guest experience
overhaul.
 
 
case-padBlue FrogCracking the code to the
Chinese market.
 
 
case-padPizza HutHow to successfully
penetrate a market.
 
 
case-padTaco BellThe rebirth
of a brand.
 
 
 

Let’s talk.

How do you compete in a saturated market? Stand out.

How do you stand out? Evolve.

At Livit we rework the entire guest experience, covering every touchpoint.

Our success comes from a multidisciplinary approach that takes all aspects

of your brand into account to improve your guest experience, and ultimately

your business.

 

Do you want to know how we have successfully helped

some of the worlds largest brands?

Let’s talk.

Get started.Contact.

1889

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Restaurants are no longer a place where you only go for a meal. The need to fulfill the expectations of the public, well trained and avid for new experiences, has pushed the boundaries further. A fast casual restaurant operational scheme. An innovative approach to traditional food. A unique fine dining environment where aesthetics, textures, materials, sound, scent, seamless technology, all together round up to build the ultimate restaurant experience. 1889 fulfills all these needs and sets the bases for a new restaurant segment; fast-fine.

 

The finest materials and a punch of art to twist the “expected”. The different atmospheres welcome everybody, whether it be big parties, couples or someone looking for a place to work or to spend some time.

 

Technology at its best.

 

The restaurant is fitted with seamless sensors to improve the experience.  For guests; wifi, light control, scent and music, adapting to the needs and vibe of the moment. For managers vital information to readjust operations, seating layout, ordering, delivery… A real life test lab where AI powered technology can enhance the guest experience while at the same time improve operations and performance.

 

1889 is alive, a site where we can test, invent and pioneer the future of F&B.

 

Umami Burguer

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In under ten years, Umami Burger surged from its humble start in a single Southern California location to more than twenty outlets around the world while earning numerous accolades. Over the years, while the brand amassed a cult following of diehard fans, other regional brands and independent concepts entered the stage to compete in what has now become a crowded and heavily contested marketplace.

 

The Livit team has evolved this cult brand by leveraging the equity and credibility of parent sbe,

a 360-degree lifestyle hospitality company while infusing it with meaningful innovation.

 

We were tasked to transform Umami into a true Lifestyle Brand, rooted not only in the sbe values but in the local communities. This is how the new Umami Hub concept is born, a hyper-local experience around art, innovation, food & beverage.

 

The first unit will open in Downtown L.A. to then expand to other core US markets and some selected international locations.

 

In the words of Sam Nazarian, founder of sbe: “Our stage is the world, our time is now”.

 

Vapiano

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Vapiano belongs to the “fast and fresh casual” restaurant segment. First opened in Hamburg in 2002. Today there are over 200 restaurants in more than 33 countries scattered along five continents.

 

After this great expansion, time had come for a renovation. Livit accepted the challenge and proposed a unique solution for the defined target, based on a combination of both freshly cooked food and self-service with an upscale interior ambience.

 

Always keeping in mind a Mediterranean atmosphere, the interior design has been updated allowing for more presence of the bar and lounge areas. A new and more efficient ordering system has been developed to increase sales, speed up waiting time and offer more open operational hours. Livit has been loyal to Vapiano’s Brand values, naturalness and authenticity as well as the freshness that has to be transmitted all throughout the restaurant.

 

A first restaurant has already been built with the new design in Sweden, with excellent feedback from clients a second one is being developed currently. The Brand is growing every day as we are with it, together.

 

Red Lobster

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On the 50th anniversary of such a legendary brand as Red Lobster, Livit can be proud to have led the complex and extensive process of repositioning this icon of the Casual Dining segment. With a +700 company-owned stores in the U.S. plus a number of international locations, Red Lobster undertook in 2015 the most ambitious project in its history, with a 360º evolution of business model and guest experince, counting on Livit to take this immense step.

 

During these years, Livit has been in charge of bringing alive this new brand positioning as “Contemporary Shellfish Kitchen”. A renewed user experience, adequate to the current dining scene. The new design created by Livit maintains its nautical roots, talks to quality and freshness, never forgetting its authenticity. This positions Red Lobster once again as industry pioneers.

 

The process that started back in 2016 will continue in the forthcoming years until the complete portfolio os restaurants is brought up to the new standards. Improving and adapting the design as we learn from users and physical reality. The new design has jumped to international markets, implementing it on new sites beyond the US borders. Puerto Rico has been the first to launch the new image obtaining jaw dropping results to date. We believe that everyone in the world deserves a Red Lobster.

 

Applebee’s international

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Applebee’s is a brand with great history in the United States and around the World constantly evolving and always looking to move forward, creating trends and tendencies over time. Looking to stand out amongst an ever growing list of direct competitors, adapting to fit in a Global Market and staying ahead of the game they decided it was time for a big change and aggressive step forward.

 

It was time to continue to evolve the brand and embrace the changing guest expectations. Based on the new brand positioning “There’s Always a reason to Celebrate” an in depth definition of new brand design criteria identified in the development of the brand manual after the creation of a new brand design and the celebration time prototype, that has found a way to embrace the middle ground between modern day guests with American History.  Having great success we have stayed aboard with the creation of the Central Design Team (CDT) maintaining a constant service of design evolution and implementation around the world. Aiding each individual franchisee with their development as well as ensuring a consistently up to date brand manual, after gathering all the learnings and best practices we may take from each individual development. As well as the development of the remodel manual for this very specific and complex process and audit checklists has been implemented to ensure consistency.

 

The results have been greater than we could have foreseen. The new restaurants have been receiving great guest feedback, comments and sales in comparison to competitors in the area. The same-store sales increase from remodeled restaurants has reached impressive peaks as well as great guest response and an increase in local team moral and a sense of pride of these new results. The brand is continuing to grow and expand at an amazing rate and we are all growing with it.

 

Ihop

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IHOP, a powerful, leading casual dining United States Brand with a great history, is looking to boost expansion on a Global Scale. Create a strategy for this giant task as well as create a complete design of the guest experience as they interact with all aspects of IHOP as a Brand. We have created together the California Heritage Prototype with a complete understanding of the desired guest experience and expectations embracing the brand positioning of “Spreading Happiness” and it’s California roots, where it all started. Creating a zoning strategy that allows different unique experiences according to their specific desires for that moment, from a dining to a relaxing lounge experience together with the creation of new features such as the Juice Bar with a dynamic, fresh atmosphere that people have embraced and love as well as broadening the offer of beverages and great impulse to beverage sales.

 

Great American Steakhouse

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Great American Steakhouse, founded in 1977, offers a selection of delicious beef cuts. After these years, the brand wanted to make over its image to make it match with current trends, offering its clients a bigger range of experiences to meet their needs in multiple occasions.

 

Livit designed a multi-purposed space capable of staging a broad variety of experiences. The zoning plan includes both interior and exterior spaces, for groups, couples or families and even a VIP space to locate clients asking for an extra bit of privacy.

 

Each area has its own and different character, playing for this purpose with color palettes, textures and decoration elements designed specifically for them.

 

During the design process every little detail was taken into account, thus covering all client requests and achieving a harmonious design on every brand element.

 

This can only happen with a 360 design process.

 

Blue Frog

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Blue Frog has helped Livit grow big and that´s why it is so special to us. A brand that can be proud of being pioneer, it is an example of success in a tough and complete market such as China. Established back in the early 90´s, Blue Frog grew at a slow but safe pace building a solid foundation for what was to come next.

 

In 2013, the brand was acquired by a Polish F&B group and, hand to hand with Livit, was launched to conquer all the Chinese territory. The secret recipe of our beloved brand is misilequal parts of care and understanding of local culture, blending in the Western spirit with Asian spices.

 

Today, Livit and Blue Frog are breaking barriers, opening restaurants in Chinese cities where no other Western brand has dared to, bringing locals through the doors to continue building a story of success for both brands.

 

Pizza Hut

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Pizza Hut , is a leading casual dining brand with a great positioning in Central & Eastern Europe. Amrest, PH exclusive franchise in these markets, was looking to boost the brand position in an increasingly competitive cd segment. Their simple brief was to elevate customer experience as they wanted to interact with all aspects of the Brand. Livit have created the new PH dining prototype with a complete understanding of the guest experience narrative.

 

We have created a zoning strategy that allows different unique experiences according to their specific customer desire for that moment. Starting with the welcome area with the presence of an appealing salad bar, following with the high tables related to the fun of pizza preparation in the open kitchen and the variety of seating experiences both for private occasions and/or groups. We have designed a new PH experience that people have embraced with a positive impact on sales and ROI.

 

Taco Bell

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Taco Bell, with its first store opened in 1977 and after having more than 6000 restaurants in the US and 500 worldwide, needed a makeover to reposition itself in the market. Renouncing to be like everyone else, they wanted a differentiation strategy.

With originality as part of the Brand’s DNA, Taco Bell was determined to break the rules in a smart way, offering its guests a revolutionary fresh and colorful design.

 

Livit was chosen to implement the new design in Spain, which was thought to be a major breakthrough in the history of Taco Bell.

Up to date Livit has developed new restaurants with this striking powerful new look and Taco Bell is in a phase of strong expansion into new markets.