Great American Steakhouse, founded in 1977, offers a selection of delicious beef cuts. After these years, the brand wanted to make over its image to make it match with current trends, offering its clients a bigger range of experiences to meet their needs in multiple occasions.
Livit designed a multi-purposed space capable of staging a broad variety of experiences. The zoning plan includes both interior and exterior spaces, for groups, couples or families and even a VIP space to locate clients asking for an extra bit of privacy.
Each area has its own and different character, playing for this purpose with color palettes, textures and decoration elements designed specifically for them.
During the design process every little detail was taken into account, thus covering all client requests and achieving a harmonious design on every brand element.
This can only happen with a 360 design process.