&pizza is  an  American  fast-casual  pizza  restaurant chain, with over 36 locations throughout the East Coast. The restaurant sells personal and customizable oblong-shaped pizzas. Each location is tailored to its neighborhood, with local artists designing the interiors. It is interesting how they use color without compromising the strong brand identity.

It is a well-known brand all across the US due to its innovative and forward-thinking attitude, who strongly support and care about their employee’s experience (the “tribe” members). They have a fan and loyal customer base that loves the creative, cool, and innovative side of the brand.

The ultimate goal was to reimagine and reinvent what a pizza restaurant can be and design an innovative pizza-eating experience through technology. Our approach was to analyze the brand in-depth and look at some inspirational brands out of the F&B segment. Then we planned a guest experience with plenty of technology and created and defined a future-proofing design that brings flexibility and innovation.

MOOYAH is an award-winning, fast-casual, “Better Burger” concept born in Texas in 2007.

With more than 100 locations, Mooyah is on the mission to deliver the best burger, fry, & shake experience, create a great place for families to hang out together, and give back to the communities they serve all across the US- all while having FUN!

They were ranked among Fast Casual’s Top 100 Movers & Shakers list for more than 10 consecutive years.

We have been collaborating with Mooyah since 2018. They hired Livit to help them to design and create the perfect guest experience and an updated design that matches the brand’s soul and target.

One of the main goals was the consolidation of the restaurant design in line with a well-thought guest experience to enjoy their delicious food everywhere and in a convenient way.

V is the newest social dining hub. The 5,600 square foot dining destination allows guests to engage all five senses with wall-to-wall graffiti murals, an elevated menu, tech-forward ordering systems and inventive cocktails. The mezzanine level is equipped with a coffee bar serving Vagabond Coffee Company brews and Mr. Holmes Bakehouse pastries, with ample lounge seating for breakfast meetings and professionals working remotely. The expansive downstairs area is outfitted with a contemporary pizza oven that prepares Genovese-style sourdough pizzas and a central, wraparound bar serving imaginative craft cocktails. V also offers eclectic shareable dishes and a “Power Plates” menu with bold salads and healthy, protein-driven options for lunch and dinner. A home away from home, V is a multi-use space that welcomes guests to embark on a revolutionary culinary journey.

Restaurants are no longer a place where you only go for a meal. The need to fulfill the expectations of the public, well trained and avid for new experiences, has pushed the boundaries further. A fast casual restaurant operational scheme. An innovative approach to traditional food. A unique fine dining environment where aesthetics, textures, materials, sound, scent, seamless technology, all together round up to build the ultimate restaurant experience. 1889 fulfills all these needs and sets the bases for a new restaurant segment; fast-fine.

The finest materials and a punch of art to twist the “expected”. The different atmospheres welcome everybody, whether it be big parties, couples or someone looking for a place to work or to spend some time.

Technology at its best.

The restaurant is fitted with seamless sensors to improve the experience.  For guests; wifi, light control, scent and music, adapting to the needs and vibe of the moment. For managers vital information to readjust operations, seating layout, ordering, delivery… A real life test lab where AI powered technology can enhance the guest experience while at the same time improve operations and performance.

1889 is alive, a site where we can test, invent and pioneer the future of F&B.

In under ten years, Umami Burger surged from its humble start in a single Southern California location to more than twenty outlets around the world while earning numerous accolades. Over the years, while the brand amassed a cult following of diehard fans, other regional brands and independent concepts entered the stage to compete in what has now become a crowded and heavily contested marketplace.

The Livit team has evolved this cult brand by leveraging the equity and credibility of parent sbe,

a 360-degree lifestyle hospitality company while infusing it with meaningful innovation.

We were tasked to transform Umami into a true Lifestyle Brand, rooted not only in the sbe values but in the local communities. This is how the new Umami Hub concept is born, a hyper-local experience around art, innovation, food & beverage.

The first unit will open in Downtown L.A. to then expand to other core US markets and some selected international locations.

In the words of Sam Nazarian, founder of sbe: “Our stage is the world, our time is now”.

Born in New York City in 1965, Fridays brand has grown into a reference in the casual dining segment, with more than 980 locations worldwide. In 2016, this brand commissioned Livit to update its customer experience journey. The Brand scope was to position Fridays as a more upscale dining experience to its customers.

Livit has given itself to this ambitious project with all our expertise focused to make Fridays the “Best American Bar Grill” in the urban areas where it is located.

The Fridays briefing to update their design look feel was materialized through a Design Evolution strategy. Livit´s approach was based on 2 pillars, to reinstate the original Brand DNA in a contemporary design that appeals to the new millennial customers.

The first Livit designed flagship Fridays unit opened in Utrecht, Holland and was followed by several locations in Asia and Australia.

Vapiano belongs to the “fast and fresh casual” restaurant segment. First opened in Hamburg in 2002. Today there are over 200 restaurants in more than 33 countries scattered along five continents.

After this great expansion, time had come for a renovation. Livit accepted the challenge and proposed a unique solution for the defined target, based on a combination of both freshly cooked food and self-service with an upscale interior ambience.

Always keeping in mind a Mediterranean atmosphere, the interior design has been updated allowing for more presence of the bar and lounge areas. A new and more efficient ordering system has been developed to increase sales, speed up waiting time and offer more open operational hours. Livit has been loyal to Vapiano’s Brand values, naturalness and authenticity as well as the freshness that has to be transmitted all throughout the restaurant.

A first restaurant has already been built with the new design in Sweden, with excellent feedback from clients a second one is being developed currently. The Brand is growing every day as we are with it, together.

On the 50th anniversary of such a legendary brand as Red Lobster, Livit can be proud to have led the complex and extensive process of repositioning this icon of the Casual Dining segment. With a +700 company-owned stores in the U.S. plus a number of international locations, Red Lobster undertook in 2015 the most ambitious project in its history, with a 360º evolution of business model and guest experince, counting on Livit to take this immense step.

During these years, Livit has been in charge of bringing alive this new brand positioning as “Contemporary Shellfish Kitchen”. A renewed user experience, adequate to the current dining scene. The new design created by Livit maintains its nautical roots, talks to quality and freshness, never forgetting its authenticity. This positions Red Lobster once again as industry pioneers.

The process that started back in 2016 will continue in the forthcoming years until the complete portfolio os restaurants is brought up to the new standards. Improving and adapting the design as we learn from users and physical reality. The new design has jumped to international markets, implementing it on new sites beyond the US borders. Puerto Rico has been the first to launch the new image obtaining jaw dropping results to date. We believe that everyone in the world deserves a Red Lobster.

IHOP, a powerful, leading casual dining United States Brand with a great history, is looking to boost expansion on a Global Scale. Create a strategy for this giant task as well as create a complete design of the guest experience as they interact with all aspects of IHOP as a Brand. We have created together the California Heritage Prototype with a complete understanding of the desired guest experience and expectations embracing the brand positioning of “Spreading Happiness” and it’s California roots, where it all started. Creating a zoning strategy that allows different unique experiences according to their specific desires for that moment, from a dining to a relaxing lounge experience together with the creation of new features such as the Juice Bar with a dynamic, fresh atmosphere that people have embraced and love as well as broadening the offer of beverages and great impulse to beverage sales.

Great American Steakhouse, founded in 1977, offers a selection of delicious beef cuts. After these years, the brand wanted to make over its image to make it match with current trends, offering its clients a bigger range of experiences to meet their needs in multiple occasions.

Livit designed a multi-purposed space capable of staging a broad variety of experiences. The zoning plan includes both interior and exterior spaces, for groups, couples or families and even a VIP space to locate clients asking for an extra bit of privacy.

Each area has its own and different character, playing for this purpose with color palettes, textures and decoration elements designed specifically for them.

During the design process every little detail was taken into account, thus covering all client requests and achieving a harmonious design on every brand element.

This can only happen with a 360 design process.

Blue Frog has helped Livit grow big and that´s why it is so special to us. A brand that can be proud of being pioneer, it is an example of success in a tough and complete market such as China. Established back in the early 90´s, Blue Frog grew at a slow but safe pace building a solid foundation for what was to come next.

In 2013, the brand was acquired by a Polish F&B group and, hand to hand with Livit, was launched to conquer all the Chinese territory. The secret recipe of our beloved brand is misilequal parts of care and understanding of local culture, blending in the Western spirit with Asian spices.

Today, Livit and Blue Frog are breaking barriers, opening restaurants in Chinese cities where no other Western brand has dared to, bringing locals through the doors to continue building a story of success for both brands.

Pizza Hut , is a leading casual dining brand with a great positioning in Central & Eastern Europe. Amrest, PH exclusive franchise in these markets, was looking to boost the brand position in an increasingly competitive cd segment. Their simple brief was to elevate customer experience as they wanted to interact with all aspects of the Brand. Livit have created the new PH dining prototype with a complete understanding of the guest experience narrative.

We have created a zoning strategy that allows different unique experiences according to their specific customer desire for that moment. Starting with the welcome area with the presence of an appealing salad bar, following with the high tables related to the fun of pizza preparation in the open kitchen and the variety of seating experiences both for private occasions and/or groups. We have designed a new PH experience that people have embraced with a positive impact on sales and ROI.