Applebee’s is a brand with great history in the United States and around the World constantly evolving and always looking to move forward, creating trends and tendencies over time. Looking to stand out amongst an ever growing list of direct competitors, adapting to fit in a Global Market and staying ahead of the game they decided it was time for a big change and aggressive step forward.

It was time to continue to evolve the brand and embrace the changing guest expectations. Based on the new brand positioning “There’s Always a reason to Celebrate” an in depth definition of new brand design criteria identified in the development of the brand manual after the creation of a new brand design and the celebration time prototype, that has found a way to embrace the middle ground between modern day guests with American History.  Having great success we have stayed aboard with the creation of the Central Design Team (CDT) maintaining a constant service of design evolution and implementation around the world. Aiding each individual franchisee with their development as well as ensuring a consistently up to date brand manual, after gathering all the learnings and best practices we may take from each individual development. As well as the development of the remodel manual for this very specific and complex process and audit checklists has been implemented to ensure consistency.

The results have been greater than we could have foreseen. The new restaurants have been receiving great guest feedback, comments and sales in comparison to competitors in the area. The same-store sales increase from remodeled restaurants has reached impressive peaks as well as great guest response and an increase in local team moral and a sense of pride of these new results. The brand is continuing to grow and expand at an amazing rate and we are all growing with it.

Blue Frog has helped Livit grow big and that´s why it is so special to us. A brand that can be proud of being pioneer, it is an example of success in a tough and complete market such as China. Established back in the early 90´s, Blue Frog grew at a slow but safe pace building a solid foundation for what was to come next.

In 2013, the brand was acquired by a Polish F&B group and, hand to hand with Livit, was launched to conquer all the Chinese territory. The secret recipe of our beloved brand is misilequal parts of care and understanding of local culture, blending in the Western spirit with Asian spices.

Today, Livit and Blue Frog are breaking barriers, opening restaurants in Chinese cities where no other Western brand has dared to, bringing locals through the doors to continue building a story of success for both brands.

IHOP, a powerful, leading casual dining United States Brand with a great history, is looking to boost expansion on a Global Scale. Create a strategy for this giant task as well as create a complete design of the guest experience as they interact with all aspects of IHOP as a Brand. We have created together the California Heritage Prototype with a complete understanding of the desired guest experience and expectations embracing the brand positioning of “Spreading Happiness” and it’s California roots, where it all started. Creating a zoning strategy that allows different unique experiences according to their specific desires for that moment, from a dining to a relaxing lounge experience together with the creation of new features such as the Juice Bar with a dynamic, fresh atmosphere that people have embraced and love as well as broadening the offer of beverages and great impulse to beverage sales.

Great American Steakhouse, founded in 1977, offers a selection of delicious beef cuts. After these years, the brand wanted to make over its image to make it match with current trends, offering its clients a bigger range of experiences to meet their needs in multiple occasions.

Livit designed a multi-purposed space capable of staging a broad variety of experiences. The zoning plan includes both interior and exterior spaces, for groups, couples or families and even a VIP space to locate clients asking for an extra bit of privacy.

Each area has its own and different character, playing for this purpose with color palettes, textures and decoration elements designed specifically for them.

During the design process every little detail was taken into account, thus covering all client requests and achieving a harmonious design on every brand element.

This can only happen with a 360 design process.

Pizza Hut , is a leading casual dining brand with a great positioning in Central & Eastern Europe. Amrest, PH exclusive franchise in these markets, was looking to boost the brand position in an increasingly competitive cd segment. Their simple brief was to elevate customer experience as they wanted to interact with all aspects of the Brand. Livit have created the new PH dining prototype with a complete understanding of the guest experience narrative.

We have created a zoning strategy that allows different unique experiences according to their specific customer desire for that moment. Starting with the welcome area with the presence of an appealing salad bar, following with the high tables related to the fun of pizza preparation in the open kitchen and the variety of seating experiences both for private occasions and/or groups. We have designed a new PH experience that people have embraced with a positive impact on sales and ROI.

Taco Bell, with its first store opened in 1977 and after having more than 6000 restaurants in the US and 500 worldwide, needed a makeover to reposition itself in the market. Renouncing to be like everyone else, they wanted a differentiation strategy.

With originality as part of the Brand’s DNA, Taco Bell was determined to break the rules in a smart way, offering its guests a revolutionary fresh and colorful design.

Livit was chosen to implement the new design in Spain, which was thought to be a major breakthrough in the history of Taco Bell.

Up to date Livit has developed new restaurants with this striking powerful new look and Taco Bell is in a phase of strong expansion into new markets.