Feed your senses.

What if… we combined extreme operational efficiency, fast-casual pricing, low Capex and quick service with fine-dining ambiance in a trendy, lifestyle setting?


V is creating a new segment in the restaurant industry and wants to establish leadership in it. It marks the birth of Fast-Fine-Social, an all-day experience where guests can hang out alongside the locals and submerse themselves in the neighborhood with vibrant, welcoming spaces, proving style doesn’t need to be sacrificed for good value.


Since opening in 2017, V’s predecessor 18I89 has quickly become one of Stockholm’s hottest concepts, with fans lining up each day for its great vibe, Michelin-chef quality pizzas, freshly made salads and unique drinks. Spaces are designed to be used for all day-parts for a maximum space usage and to become the local destination for lifestyle experience seekers.



Los Angeles

515 West 7th Street

Los Angeles, CA


Skomakaregatan 5

211 34 Malmö


Food for Thought 2022 Trends & Insights in the future of Hospitality Download here

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